FashionUp

H igh street brands such as H&M and Zara have been accelerating the pace of fast fashion for years, but the 4,414 new styles H&M added to its US website this year isn’t even the worst of it – enter ultra-fast fashion. Shein, a Chinese fashion shopping website, has around 315,000 new styles on its website only this year alone, and it was reportedly valued at $100 billion. Shein UK offers 4,029 items in its under-£5 category as of this writing, with numerous crop tops and miniskirts going for a startlingly low $1.99. Addiction-inducing fashion, especially cheap fashion, exists. Because of this, quick fashion companies like Shein continuously broaden their selection of available styles, while social media advertisements and user-generated material like "haul videos" make sure that fashion junkies never stop using their drug. The pleasant, talkative tone makes viewers forget they are actually seeing advertisements even though some of these videos are sponsored by the fir