FashionUp

 For numerous reasons, off-price, a substantial component of the overall fashion business, stands out. First, off-price has become a growth engine: it grew faster than the whole business before the pandemic, had a milder decline in the early stages, and is expected to grow five times faster than the full-price segment between 2025 and 2030. Second, compared to the entire fashion business, off-price lends itself better to online purchasing, thus it has been well positioned to catch a rising number of buyers going online. Last but not least, both customers and brands are more concerned about sustainability. Overstock will always exist, therefore brands must find a sustainable way to monetize their extra inventory. In order to gain a larger proportion of the off-price market, fashion firms will need to devise complete strategies that safeguard their whole brand equity while catering to off-price customers. Because the category is made up of two unique channels—offline and online—each with

 To join Vogue Business and receive the Sustainability Edit newsletter, click here. The EU aims that by 2030, textile goods will be durable and recyclable, devoid of dangerous ingredients, and manufactured with regard for people and the environment. Fast fashion will be obsolete, repair and reuse will take the place of disposability, and producers will be held accountable for the products they create long after they have been sold. Clothes will no longer be destroyed or burnt, and landfills will be free of useable garments mistakenly classified as rubbish by consumers. Is new legislation on the way to making this a reality? Last week, the EU unveiled a package of ideas aimed at transforming the fashion industry and bringing it in line with sustainable practises. The strategy follows the supply chain from design to production through end-of-life, drawing on existing initiatives and frameworks and flagging a number of areas that need to be looked into further. The EU's efforts are al

 Kristen Stewart has taken her particular sense of style to the many red carpets throughout her Spencer press tour this year. Her awards season outfits have been replete with exquisite gowns and cycling shorts that Princess Diana herself would approve of—something the actor and stylist Tara Swennen undoubtedly considered while putting together her combinations. "It's been a terrifying experience to play a woman who, by chance, loves Chanel as much as I do," Stewart says. "Chanel has such a strong sense of art and history, [and] they were the ideal partner to ensure that everything was done correctly." To ensure that it contained the necessary truth, devotion, and honesty." Stewart maintained her partnership with Chanel Friday night at the 94th Annual Academy Awards, wearing an attire that referenced Princess Diana's pared-back look. Stewart, on the other hand, wanted to put a little bit of herself into the final product this time. She opted for a more m

Chris Ierino has been a fan of Ralph Lauren since he was 15 years old. He has a sizable collection of vintage goods, Polo mugs, and Purple Label (Ralph Lauren's finest apparel) that make him feel like a member of a club. He even has a tattoo of the Polo Bear on his left arm. So when Ierino received an email last year about a Ralph Lauren digital collection – yep, virtual fashion exists – he decided to give it a chance, albeit cautiously. Ralph Lauren teamed up with the global gaming platform Roblox last year in the hopes that people would buy virtual garments to spruce up their avatars in the same way they would in real life. Ierino initially thought the designer label was patronising, but his younger siblings persuaded him to give it a try. He purchased a blue-white-and-red beanie and a backpack, which were little and pixelated copies of real-life things that would now be featured in his Roblox game. His purchases were less than $5 at the moment, but they doubled in value the next

 It is the year 2045. You're wearing a pair of glasses that share info on the people, places, and things around you as you walk around Manhattan (if it's still above water). You happen to run into a friend. "Fire outfit!" you exclaim, referring to your friend's flaming clothing. And, despite the fact that their Balenciaga couture cloak is on fire, they appear unconcerned. When you take off those goggles, you'll notice that your pal is dressed in nothing more than a T-shirt and trousers. This is one conceivable picture of the metaverse, the vague new digital frontier that Silicon Valley can't seem to get enough of—and one the fashion world appears to be equally enamoured with. Every fashion label seems to want to (literally) infiltrate the sector, from Balenciaga to the funny upcoming British upstart Stefan Cooke. Furthermore, Silicon Valley has been eager to embrace fashion as a cornerstone of its glitzy new development: much was made of Mark Zuckerberg

 Alleyne Jawara It was refreshing to witness a generation of new designers more focused on technique than styling at Fashion East, the umbrella showcase launched by Lulu Kennedy. Their methods may be in flux, but at the very least, they're approaching fashion from a dressmaking standpoint rather than a strictly theatrical one. Take, for example, Jawara Alleyne, who, following a static presentation last season, gave his debut runway show at Fashion East. He used his particularly Caribbean relationship with the sun as the underpinning for both the technical and philosophical parts of his collection, having been born in Jamaica and raised in the Cayman Islands. "The sun was mentioned a lot when I was growing up in the Caribbean. During a sneak peek, he mused, "What does that mean for me as someone who now lives in London?" Alleyne draped his materials as if they'd been roasted by the sun, and he made repurposed old clothing and deadstock fabrics look aged by too muc

 Harris Reed, a 25-year-old British-American designer who graduated from Central Saint Martins in 2020, is one of the most fascinating names in fashion right now. Architectural suits, pussy-bow blouses, and tiered dresses are among his designs, which have been worn by Harry Styles, Sam Smith, Iman, and Emma Corrin. They've struck a chord with an audience eager to blur fashion's binary by being purWhile Reed's designs push the boundaries of what we consider "masculine" and "feminine," as well as encourage more daring attire, the concept isn't new. The fact that menswear has always experimented with gendered rules is a core focus of a new exhibition at the V&A called Fashioning Masculinities. The Art of Menswear debuts this month, focusing on male apparel from the museum's extensive collection. It opens with a sculptural piece by London-based designer Craig Green and features a new generation of designers like Edward Crutchley and Grace Wales B

 What is the philosophy and marketing of the brand? It's always a good idea to go back to the concept of fast fashion to grasp a brand's major goals and determine whether they're sustainable. When we talk about fast fashion, we're referring to an industry that makes and sells large volumes of clothing designs that are designed to mirror current fashion trends at extremely low prices. SHEIN is perhaps the best example of a brand that promotes a quick fashion-oriented mindset among all brands that overtly emphasise qualities such as affordability and trendiness. The Chinese internet store, which was founded in 2008, is one of the fastest-growing enterprises adopting this business model. SHEIN has 23,3 million Instagram followers alone, and it is thanks to social media platforms that the company has been able to grow at such a rapid rate. Influencers and celebrities helped spread the word, encouraging Generation Z to shop at a brand whose slogan is "Everyone can exper

With about 100 women's and men's collections in all, this pre-fall season is the smallest we've covered on Vogue Runway in nearly a decade. Our pre-fall coverage has previously taken our critics all around the world. With Omicron at an all-time high this year, some businesses are attempting to make the best of a bad situation, while others are opting to skip the season. "Sometimes carrying on with reckless stubbornness is not as smart, wise, or bold as pausing and thinking," observed independent Milan designer Marco Zanini. Pre-fall has always been a stop-gap season, more about selling than new ideas, even in the best of times. However, after two years of epidemic, even the concept of selling garments has become a figment of the imagination. What do shoppers desire or even require at this point? The ideas presented here are based on the concept of a helpful, uncomplicated beauty. The season's primary storylines include warm textures, sunshine hues, and a lot o

 There's nothing quite like sitting along a live fashion catwalk, watching garments float by in endless procession, to get your adrenaline pumping. When the entire fashion crew is present at a show, including designers, models, stylists, editors, journalists, and the social media pack, design — excellent design, that is — takes on a magical quality of its own. When the Covid-19 pandemic rushed into our life approximately two years ago, it took away that thrill. When lives were on the line, however, the lack of fashion weeks was hardly a cause for complaint. After all, it was universally accepted that Pakistan's fashion week extravaganza was in desperate need of a refresh. Designs had grown monotonous and too commercialised to the point of boredom. The catwalk had become 'celebri-ficated,' with theatrics and gimmickry taking the place of genuine design. It was agreed that the break would be beneficial for fashion, and that once the catwalk was laid out again, we would se

 Following in the footsteps of the 2020 fashion trends of online business meetings and WFH, 2021 will usher in some exciting new developments that you'll be excited to learn about. If previous fashion trends were taken from the world's runways and fashion publications, today's fashion trends are gathered through social media, youth culture, streetwear styles, and celebrities displaying what's new and fresh. Unfortunately, the fashion trends of 2020 didn't do much to inspire the general audience, therefore this year deviates from the usual. So far, we've seen a spring/summer season with models on the catwalk wearing masks and a Zoom audience observing. However, in contrast to the apocalyptic surroundings that the fashion industry is currently experiencing, the latest trends showcase craftsmanship that is so beautiful that it can boost one's spirits from even the lowest depths of quarantine. Compared to the neutral looks of 2020 fashion trends, this year's

Sadia Siddiqui, who has spent much of her professional life as an entrepreneur, was born in Pakistan but later relocated to London. She graduated from Royal Holloway University with an MBA in Business Marketing. Before relocating to New York, he attended the University of London and lived there for nearly two decades. Sadia began her career in fashion when her son Jansher was born, according to her. Sadia's entrepreneurial nature and desire for a more diversified fashion scene prompted her to enter the fashion industry and create Caramel, the first true Asian modelling agency in London, despite not having studied fashion design. "My first step toward a career in fashion was caramel." In an exclusive interview with Instep, she says, "I thought that Asians did not have appropriate representation in the world of modelling at that time in London." "There was no such thing as a brown-faced agency." South Asians are the largest ethnic group in the UK, but we

The body has returned. All the skin protected by tight sweats has been reexposed on the spring 2022 runways, with legs flowing out beneath minis at Dior, navels blinking above low-slung waistbands at Miu Miu, and miles of stomach shown by bras, crop tops, and peekaboo cutouts at Loewe to Michael Kors. Transparency is a recurring element, as are fabrics that cling to every curve and crafted ensembles that exude a strong hourglass figure. These collections, created at a time when society seemed to be placing COVID in the rearview mirror, are upbeat: "Go out and play," they say. Put your best foot forward. LIFE IS TRUE Paloma Elsesser adds, "I know I bring an aspect of identification to women like me." "And then there's me." But it doesn't mean I don't struggle with self-doubt on a regular basis." Chloé dress, available at chloe.com. This is, in some ways, a conventional fashion move. The last time catwalks came together to propose what are

Metaverse is a complex technology that is both pushing and resisting the internet's supremacy. This essay considers how the metaverse will impact the fashion industry in the future. Since Facebook went Meta, and global digital titans like Microsoft and Apple began making advances in this direction, Metaverse, an immersive technology, has gained traction. Meta wants to develop and shape a futuristic virtual environment. So, what is the metaverse, exactly? Experts see it as the next step in social networking, allowing individuals from all around the world to interact in a 3D virtual reality setting. In a more practical explanation, metaverse will allow users to have their 2D experiences, such as shopping on their phones or computers, or watching concerts or movies, in an environment where they are'really' with their avatars (3D replicas of themselves) in a completely virtual 3D world, and can do so at the same time.In a more practical sense, metaverse will allow users to hav