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H igh street brands such as H&M and Zara have been accelerating the pace of fast fashion for years, but the 4,414 new styles H&M added to its US website this year isn’t even the worst of it – enter ultra-fast fashion. Shein, a Chinese fashion shopping website, has around 315,000 new styles on its website only this year alone, and it was reportedly valued at $100 billion. Shein UK offers 4,029 items in its under-£5 category as of this writing, with numerous crop tops and miniskirts going for a startlingly low $1.99. Addiction-inducing fashion, especially cheap fashion, exists. Because of this, quick fashion companies like Shein continuously broaden their selection of available styles, while social media advertisements and user-generated material like "haul videos" make sure that fashion junkies never stop using their drug. The pleasant, talkative tone makes viewers forget they are actually seeing advertisements even though some of these videos are sponsored by the fir
 For numerous reasons, off-price, a substantial component of the overall fashion business, stands out. First, off-price has become a growth engine: it grew faster than the whole business before the pandemic, had a milder decline in the early stages, and is expected to grow five times faster than the full-price segment between 2025 and 2030. Second, compared to the entire fashion business, off-price lends itself better to online purchasing, thus it has been well positioned to catch a rising number of buyers going online. Last but not least, both customers and brands are more concerned about sustainability. Overstock will always exist, therefore brands must find a sustainable way to monetize their extra inventory. In order to gain a larger proportion of the off-price market, fashion firms will need to devise complete strategies that safeguard their whole brand equity while catering to off-price customers. Because the category is made up of two unique channels—offline and online—each with
 To join Vogue Business and receive the Sustainability Edit newsletter, click here. The EU aims that by 2030, textile goods will be durable and recyclable, devoid of dangerous ingredients, and manufactured with regard for people and the environment. Fast fashion will be obsolete, repair and reuse will take the place of disposability, and producers will be held accountable for the products they create long after they have been sold. Clothes will no longer be destroyed or burnt, and landfills will be free of useable garments mistakenly classified as rubbish by consumers. Is new legislation on the way to making this a reality? Last week, the EU unveiled a package of ideas aimed at transforming the fashion industry and bringing it in line with sustainable practises. The strategy follows the supply chain from design to production through end-of-life, drawing on existing initiatives and frameworks and flagging a number of areas that need to be looked into further. The EU's efforts are al
 Kristen Stewart has taken her particular sense of style to the many red carpets throughout her Spencer press tour this year. Her awards season outfits have been replete with exquisite gowns and cycling shorts that Princess Diana herself would approve of—something the actor and stylist Tara Swennen undoubtedly considered while putting together her combinations. "It's been a terrifying experience to play a woman who, by chance, loves Chanel as much as I do," Stewart says. "Chanel has such a strong sense of art and history, [and] they were the ideal partner to ensure that everything was done correctly." To ensure that it contained the necessary truth, devotion, and honesty." Stewart maintained her partnership with Chanel Friday night at the 94th Annual Academy Awards, wearing an attire that referenced Princess Diana's pared-back look. Stewart, on the other hand, wanted to put a little bit of herself into the final product this time. She opted for a more m
Chris Ierino has been a fan of Ralph Lauren since he was 15 years old. He has a sizable collection of vintage goods, Polo mugs, and Purple Label (Ralph Lauren's finest apparel) that make him feel like a member of a club. He even has a tattoo of the Polo Bear on his left arm. So when Ierino received an email last year about a Ralph Lauren digital collection – yep, virtual fashion exists – he decided to give it a chance, albeit cautiously. Ralph Lauren teamed up with the global gaming platform Roblox last year in the hopes that people would buy virtual garments to spruce up their avatars in the same way they would in real life. Ierino initially thought the designer label was patronising, but his younger siblings persuaded him to give it a try. He purchased a blue-white-and-red beanie and a backpack, which were little and pixelated copies of real-life things that would now be featured in his Roblox game. His purchases were less than $5 at the moment, but they doubled in value the next
 It is the year 2045. You're wearing a pair of glasses that share info on the people, places, and things around you as you walk around Manhattan (if it's still above water). You happen to run into a friend. "Fire outfit!" you exclaim, referring to your friend's flaming clothing. And, despite the fact that their Balenciaga couture cloak is on fire, they appear unconcerned. When you take off those goggles, you'll notice that your pal is dressed in nothing more than a T-shirt and trousers. This is one conceivable picture of the metaverse, the vague new digital frontier that Silicon Valley can't seem to get enough of—and one the fashion world appears to be equally enamoured with. Every fashion label seems to want to (literally) infiltrate the sector, from Balenciaga to the funny upcoming British upstart Stefan Cooke. Furthermore, Silicon Valley has been eager to embrace fashion as a cornerstone of its glitzy new development: much was made of Mark Zuckerberg
 Alleyne Jawara It was refreshing to witness a generation of new designers more focused on technique than styling at Fashion East, the umbrella showcase launched by Lulu Kennedy. Their methods may be in flux, but at the very least, they're approaching fashion from a dressmaking standpoint rather than a strictly theatrical one. Take, for example, Jawara Alleyne, who, following a static presentation last season, gave his debut runway show at Fashion East. He used his particularly Caribbean relationship with the sun as the underpinning for both the technical and philosophical parts of his collection, having been born in Jamaica and raised in the Cayman Islands. "The sun was mentioned a lot when I was growing up in the Caribbean. During a sneak peek, he mused, "What does that mean for me as someone who now lives in London?" Alleyne draped his materials as if they'd been roasted by the sun, and he made repurposed old clothing and deadstock fabrics look aged by too muc